At the beginning you have a vision.

An architect imagines a way-finding package with design attributes and materials that carry over to an entry awning concept.

 

A museum's environmental designer envisions replacing typical pylon signs with wall-mounted sconce-lit directional arrows.

 

A graphic designer pitches to her client an exciting way to merchandise a new line of snowboards in a self-contained retail display.

 

 

Such is the way creative people think.